Marketing

Part A 1.    Explain marketing research process. There are two types of research quantitative and qualitative. Quantitative is researching the statistics and finding numerical value and the size. Qualitative is researching a.    Find a problem and think of a solution for it b.    Choose resources to use and methods c.    Create model d.    Set limits e.    Execute 2.    List 3 secondary data sources for both internal & external. Internal a. Sales data b.    Trend data c.    Customer reports External d.    Directories e.    Government publications f.      Competitor info 3.    List 3 primary field data sources. a.    Surveys b.    Experiments c.    Observations 4.    Choose one of the primary field data sources. a.    Explain it in more details (3 points)                                          i.     Surveys, is the research method that obtains information from large samples b.    Explain the advantages & disadvantages (3 points e